Celebrating the best in the communications industry

Thursday, March 15 2018 Cipriani Wall Street 55 Wall Street New York NY 10005

Countdown to awards ceremony


Now entering its 19th year, the PRWeek Awards are firmly established as the communications industry's highest accolade. They celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 39 trophies are awarded each year, so each one is truly special - and the competition to claim them is intense.


Best in Arts, Entertainment, Sports, and Media

Eagle Pharmaceuticals and Weber Shandwick: Eagle Raises Alarm on EHS

ET Browne Drug Co. (Palmer's) and Coyne PR: Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer's Cocoa Butter Formula

Skittles and Olson Engage: The NFL Tastes The Rainbow

The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction: T.R.I.P. Through The Multiverse

Wendy's and Ketchum: Wendy's Nuggs Breaks Twitter History

Best in Creative Excellence

Frito-Lay North America and Ketchum: The Spotted Cheetah

Gillette and Ketchum: Gillette Touch of a Finger

HP: The Wolf

Megabus.com and Current Marketing: Marry Me on a Megabus

The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction: T.R.I.P. Through The Multiverse


Best in Product Brand Development

Crayola and Golin: Farewell, Dandelion: Turning a Beloved Color Into a Pop Culture Moment

Disney Consumer Products and Interactive Media: Disney #DreamBigPrincess Global Photography Campaign

Heineken USA's Strongbow Hard Apple Ciders and Current Marketing: Strongbow Nature Remix U.S. Launch

Luna and Golin: Luna Champions Equal Pay

Paqui and Olson Engage: The One-Chip Challenge

Best Consumer Launch

Einstein Bros. Bagels and Coyne PR: Stirring Up Buzz for Einstein Bros. Bagels

Hot Octopuss and Manifest New York: Bring Your O Game

McDonald's and Golin: The Frork for Signature Crafted Recipes

Pizza Hut and Zeno Group: Pizza Hut Pie Tops

The Clorox Co./Kingsford Charcoal and Current Marketing: Stand With Ribs

Best in Integration

Astellas Oncology and Spectrum Science Communications: Astellas Oncology C3 Prize

Frito-Lay North America and Ketchum: Tostitos Party Safe Bag

Land O'Lakes and Exponent PR: Wading Into Uncharted Waters

REI and Edelman: #ForceofNature: Women Finding Freedom Outdoors

Zespri Kiwifruit and Ketchum: Celebrate the SunGold


Best in Healthcare

American Medical Association: Putting Patients Before Politics in the National Health Reform Debate

Astellas Oncology and Spectrum Science Communications: Astellas Oncology C3 Prize

GSK Consumer Healthcare, Excedrin, and Weber Shandwick: The Debate Headache

Los Angeles LGBT Center and Weber Shandwick: F*ck w/out Fear, PrEP Here

Sunovion Pharmaceuticals and Biosector 2: Be Vocal: Speak Up for Mental Health

Best in Technology

Chevrolet and Weber Shandwick: Hit by a Bolt

Hewlett Packard Enterprise and Interfuse Communications: HPE Takes its Mars Shot

Honeywell Aerospace and WE Communications: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Tinder and M Booth: Making Meaningful Connections: A Tinder Couple Goes Viral

Willow and Current Marketing: Willow Frees Nursing Moms with First Wearable Breast Pump

Best in B2B

BlackBerry and Cunningham Collective: BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone

Dell and PPR Worldwide: Dell Helps Women Entrepreneurs Make it Real

GE Power and Highwire PR: Software for a Cleaner Planet: GE Transforms the Electricity Industry

Honeywell Safety and Productivity Solutions and Weber Shandwick: Honeywell Goes Live to Drive Demand Worldwide

State Street and Ogilvy: Staring Down The Street: State Street's Fearless Girl


Best in Multicultural Marketing

Fox and Allied Moxy: Hidden Figures

Pantene and DeVries Global: Pantene Gold Series All Strong Hair is Beautiful Hair Campaign

Procter & Gamble and Egami Group: P&G The Talk

USA Swimming Foundation and Coyne PR: USA Swimming Foundation Brings Swim Lessons to the Multicultural Community

Verizon, 300 Entertainment, KWL Management, IW Group, Lagrant Communications and VPE Public Relations: #freestyle50 challenge

Best in Internal Communications

DuPont, Gagen MacDonald, and Think Marketing: Countdown to Day One: Creating DowDuPont

Hilton: Go Hilton: Giving Team Members the World

IBM: IBM SpaceMakers

JetBlue: Ready for Takeoff: JetBlue's On-Time Performance Program

Tenneco and The Grossman Group: How Tenneco is Helping Improve its Plants with Best-in-Class Plant Communications

Best in Community Relations
Sponsored by Chevron

Chevron Richmond Refinery and Singer Associates: Richmond Standard: The Community Fabric for the Richmond Community and Chevron Refinery

Florida Power & Light and Rbb Communications: Manatee Lagoon - An FPL Eco-Discovery Center

GE: GE Voices: A Grassroots Network Illustrating that When GE Wins, Communities Win

Mobile Stü and Allen & Gerritsen: Mobile Stü - One Beat for Peace: #blackwithblue

One Orlando Alliance and Edelman: Creating a Community's Voice in the Wake of a Tragedy: One Orlando Alliance

Best Global Effort

BlackBerry and Cunningham Collective: BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone

Disney Consumer Products and Interactive Media: Disney #DreamBigPrincess Global Photography Campaign

Guinness Storehouse and Ogilvy: A Night At the Home of Guinness

Honeywell Aerospace and WE Communications: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

McDonald's and The Narrative Group: McDelivery


Best in Corporate Branding

BlackBerry and Cunningham Collective: BlackBerry Brand Transformation: From Smartphones to the Smart in the Phone

Gatorade and FleishmanHillard: NBA G League

Honeywell Aerospace and WE Communications: Taking Flight to Explain Complicated Technology from Cockpit to Cabin

Nielsen, Weber Shandwick, and MRM McCann: The Science Behind What's Next: Nielsen's Evolution in the Marketplace

USISPF (U.S.-India Strategic Partnership Forum) and Ruder Finn: Launching USISPF: Starting a Company in 10 Days

Best in Financial Communications

Ally Financial and Tier One Partners: The Georges Are Coming! Ally Promotes Hardest Working Dollar Campaign by Putting Troop of Fun-loving George Washingtons to Work

Bank of America and Burson-Marsteller: Bank of America: Research, Relationships, and Resources for Small Businesses

Bank of America Merrill Lynch, Age Wave, and Burson-Marsteller: Bank of America Merrill Lynch and Age Wave: Life Priorities Retirement Series

Early Warning and Porter Novelli: Zelle Gets Money Moving

State Street and Ogilvy: Staring Down The Street: State Street's Fearless Girl

Best in Public Affairs

Centers for Disease Control and Abt Associates: CDC Domestic Readiness Campaign for Zika Virus Disease

Forward New Jersey and Kivvit: Forward New Jersey

FWD.us and FP1 Strategies: Securing Bipartisan Support to Drive Change of the Louisiana Criminal Justice System

Illinois Council Against Handgun Violence and Current Marketing: Teddy Gun

Pharmaceutical Care Management Association and Toba Communication: Drug Benefit Solutions

Best in a Crisis

ExxonMobil: Fueling Recovery

General Mills and Ketchum: General Mills Flour Recall

Greater Miami Convention & Visitors Bureau (GMCVB), Current Marketing, and Weber Shandwick: Greater Miami Convention & Visitors Bureau (GMCVB) Zika Crisis Communications

One Orlando Alliance and Edelman: Creating a Community's Voice in the Wake of a Tragedy: One Orlando Alliance


Best in Public Sector

CDC National Center for Immunization and Respiratory Diseases and Hager Sharp: HPV Vaccine is Cancer Prevention: Increasing Clinicians' HPV Vaccination Recommendation Quality to Prevent Cancer

Centers for Disease Control and Prevention and Porter Novelli: Protection for 2: Empowering Pregnant Women to #FightFlu

Department of Defense Warrior Games and Edelman: By Air, By Land, or By Sea

NJ Transit and Kivvit: The Update

Washington Traffic Safety Commission and C+C: Distracted Driving Law - On the Road, Off the Phone

Best in Nonprofit

American Lung Association and Edelman: Lung Force

Huntington's Disease Society of America and Global Gateway Advisors: HDdennomore: Reducing Stigma of Huntington's Disease by Advancing Global Awareness

International Rescue Committee: IRC Refugee Resettlement Campaign

Richard Nixon Foundation and KTStewart: It's Time to Take Another Look at Richard Nixon

The American Sexual Health Association and Edelman: #YESMeansTEST: Empowering Sexually Active Young Adults to Get Tested for STDs


Best For a Cause

Cigna and Edelman: Away from Blame: Cigna's Initiative to Fight the U.S. Opioid Epidemic

FWD.us and FP1 Strategies: Helping 800,000 Dreamers Reach Their American Dream

National Sikh Campaign and FP1 Strategies: Telling the Story of Sikh Americans: Reshaping Perceptions Through Education and Awareness

Planet Fitness and Edelman: The Judgement Free Generation

The Clorox Co./Brita and Current Marketing: The Filtered Life

Best in Broadcast/Film/Video

84 Lumber and Brunner: 84 Lumber's The Journey

American Greetings and MullenLowe: American Greetings Give Meaning

Lyft: June

Save the Children and Weber Shandwick: Unboxing the End of Childhood

United Nations Foundation: Nothing But Nets Fights Malaria with Virtual Reality Film, Under The Net


Best in Social Media

American Medical Association and Adfero: For Our Patients

Disney Consumer Products and Interactive Media: Disney #DreamBigPrincess Global Photography Campaign

GSK Consumer Healthcare, Excedrin, and Weber Shandwick: The Debate Headache

The Lights Out, Aeronaut Brewing Co., and Adam Ritchie Brand Direction: T.R.I.P. Through The Multiverse

Wendy's and Ketchum: Wendy's Brings Fresh Beef Center Stage


Best in Data Insight

Columbia Gas and Fahlgren Mortine: Columbia Gas of Ohio: Saving Matters

Find My Spark and W2O Group: Find My Spark

GSK Consumer Healthcare, Excedrin, and Weber Shandwick: The Debate Headache

Kampgrounds of America and Allison+Partners: Bringing a New Generation of Campers to KOA

McDonald's, Walmart, Unilever, J&J, Facebook, and Golin: Accelerators of Relevance

Best Promotional Event

Alaska Airlines and C+C: The Great American Eclipse Flight

Frito-Lay North America and Ketchum: The Spotted Cheetah

Mayborn Group (Tommee Tippee) and 360PR+: Tommee Tippee Scary Pump Rooms

Propel and FleishmanHillard: Propel Electrolyte Water - Propel Co: Labs Fitness Festival

Scotch-Brite Brand from 3M Company and Hunter Public Relations: Scotch-Brite Brand #WorthTheMess Campaign


Best Viral

Frito-Lay and Ketchum: Bold Promposal

McDonald's and Golin: The Frork for Signature Crafted Recipes

Paqui and Olson Engage: The One-Chip Challenge

State Street and Ogilvy: Staring Down The Street: State Street's Fearless Girl

Wendy's and Ketchum: Wendy's Nuggs Breaks Twitter History

Best Content

Alaska Airlines and C+C: The Great American Eclipse Flight

Jack Link's and Carmichael Lynch Relate: Jack Link's Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map

McDonald's and Golin: McDonald's theSTRAW

MET-Rx and MWWPR: Greater Than Gold: NFL Rookie & MET-Rx Mold Future Athletes

Novartis Pharma AG and Creation: MS: No Filter

Outstanding Young Professional
Sponsored by General Motors

Amberly Asay, Method Communications

Caterine Barfell, Ketchum Sports and Entertainment

Rachel Chesley, FTI Consulting

Lauren English, Fahlgren Mortine

Jacquie McMahon, Ketchum

Outstanding In-House Professional
Sponsored by Zeno Group

Catherine Hernandez-Blades, Aflac

Karen Kahn, HP

Janice Kapner, T-Mobile

Jessica Nable, Epsilon

Frank Shaw, Microsoft Corporation

 


Outstanding Agency Professional
Sponsored by Bayer

Kathy Bloomgarden, Ruder Finn

Judith Harrison, Weber Shandwick

Beth Monaghan, InkHouse

Rebecca Reeve, Rsquared Communication

Telly Wong, IW Group

 

Outstanding Marketer

Antonio Lucio, HP

Jennifer Saenz, Frito-Lay North America

Marc Mathieu, Samsung Electronics America

Greg Matranga, InfinityQS International

Telly Wong, IW Group

Outstanding Education Program
Sponsored by Padilla

Baruch College/CUNY

DePaul University

Georgetown University

Syracuse University/Newhouse

University of Alabama

Outstanding In-House Team
Sponsored by Ketchum

ACLU

Arby's Restaurant Group

Arconic

Cloudflare

International Rescue Committee


Outstanding Boutique Agency
Approach Marketing

Bospar

Clyde Group

EvolveMKD

Maxwell

Outstanding Small Agency

C+C

J Public Relations

Kyne

Singer Associates

Y&R PR

Outstanding Midsize Agency

Current Marketing

LaunchSquad

M Booth

Olson Engage

Zeno Group

Outstanding Large Agency
Sponsored by Ford

Burson-Marsteller

Edelman

FleishmanHillard

Golin

Weber Shandwick


Date:
Thursday, March 15, 2018

Venue: Cipriani Wall Street, New York, NY

Agenda:

6:00 pm to 7:00 pm - Cocktails
7:00 pm to 10:00 pm - Dinner and Ceremony
10:00 pm to 11:00 pm - After Party

Dress Code: Black tie preferred (Men - smart suits, women - cocktail dresses


After entries are submitted, a panel of jurors will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation, and the ultimate decisions of each winner and honorable mention. Jurors include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as service company and PR education professionals. In addition, the panel of jurors will also include in-house marketing leaders. Jurors will be chosen because of their professional and wide-ranging level of expertise. Any juror who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.

This year, all campaign and technique categories will be conducted as a "blind" judging where nominating organizations' names are withheld from the jurors. When submitting your written entry and supporting documents, you are asked to remove references to the organization being nominated. We recommend replacing any mention of your organization with 'Agency' or 'Company'.


 
Colin McConnell

Jury chair, SVP and chief brand officer

Prudential

For sponsorship inquiries, contact:
Liz Bilash, Sales manager
(646) 638-6141
liz.bilash@prweek.com