After entries are submitted, a panel of judges will begin a thorough process that includes pre-scoring to select a top 10, subsequent deliberation, and the ultimate decisions of each winner and honorable mention. Judges include senior PR professionals from agency, corporate, nonprofit, and government teams, as well as service company and PR education professionals. In addition, the judging panel will also include in-house marketing leaders. Judges will be chosen because of their professional and wide-ranging level of expertise. Any judge who has a potential conflict of interest, including, but not restricted to, working for an agency that submitted that campaign and/or being involved with any aspect of the project, will not be allowed to judge that entry.